Xây dựng và phát triển thương hiệu (How to Build and Develop Brand)
3952
06/12/2019
Sau khi hoàn thành chương trình, các học viên sẽ:
Module 1: What is “branding”, Brand Name
Module 2: Brand Attributes, Positioning, Identity and Image
Module 3: Brand Personality, Awareness, Loyalty and Association
Module 4: Brand Promise, Equity and the various Types of Brands
Module 5: How to Define your Brand, Brand Objectives and
Your Target Market
Module 6: Brand Building Challenges and Brand Management Challenges in
Changing Times
Module 1: What is “branding”, Brand Name_engsub
Module 1: What is “branding”, Brand Name_vietsub
Module 2: Brand Attributes, Positioning, Identity and Image_engsub
Module 2: Brand Attributes, Positioning, Identity and Image_vietsub
Module 3: Brand Personality, Awareness, Loyalty and Association_engsub
Module 3: Brand Personality, Awareness, Loyalty and Association_vietsub
Module 4: Brand Promise, Equity and the various Types of Brands_engsub
Module 4: Brand Promise, Equity and the various Types of Brands_vietsub
Module 5: How to Define your Brand, Brand Objectives and Your Target Market_engsub
Module 5: How to Define your Brand, Brand Objectives and Your Target Market_vietsub
Module 6 Brand Building Challenges and Brand Management Challenges in Changing Times_engsub
Module 6 Brand Building Challenges and Brand Management Challenges in Changing Times_vietsub